|Start||Nov 18 2017 00:00 UTC|
|End||Mar 31 2018 00:00 UTC|
ClearCoin is the blockchain ad platform empowering the spread of ideas. WIth $3 billion of ICO fundraising in
2017, the stage has been set for the distributed web of tomorrow. Decentralized applications and platforms
drastically change the way business has been done and how value is created, distributed, and stored.
Blockchain solved the double spending problem for digital currency and blockchain can solve a similar problem
in the $563 billion advertising market. Digital advertising is a dominant force of equity value creation in the
21st century. Stalwart technology companies Google & Facebook make up $106 billion of advertising revenue
by themselves. Industry leaders predict $16 billion of digital advertising fraud in 2017. This ad fraud problem
is similar to the double spending problem for digital currency. Blockchain solved the double spending problem
by keeping a publicly scannable ledger of transactions. Blockchain will help the advertising industry by keeping
a publicly scannable ledger of advertising inventory delivered to publishers.